The Watchmen are like condoms?

I'll admit I kind of want to read Watchmen, but every time I start a new book I forget that my boyfriend owns it. Thus, I've never read it, nor am I really interested in the movie- it doesn't look that great to me, and I'm getting a little burnt out on superhero movies. All this is really besides the point because I just found this official marketing ploy for Watchmen. It's even Dr. Manhattan blue (not that I would know, I had to look it up.)